By: Rebecca Teaff 

One of the most crucial parts to any organization’s branding is their logo. Your logo is your identifying feature to your audience and is most likely their first impression of your brand. It is representative of a feeling, culture or idea from your organization. It gives a tangible to the intangible ideas. Your logo is a close representation of who and what your organization stands for. Think of the logos that are most recognizable to you. Which ones come to mind? Apple, ABC, Disney and CNN and just a few that are instantly recognizable.

There are a few traits that these and many other logos possess that make them so successful:

  1. Simplicity. Think of the apple logo: it’s just an apple! Your logo should not be complex and made up of many elements. The type should be clear (not bit-mapped). Creating a simple logo allows for easy recognition of your brand.
  2. Memorable. Your logo should also be one that invokes emotions and leaves an impression on it’s viewers. The type and imagery are essential to creating a memorable logo.
  3. Timeless. The logo should also be able to stand the test of time. In 10, 20, 50 or 100 years, will your logo still work? Think of the Disney logo: even though it was created in the 1920’s, the logo has remained timeless and has become an international symbol for a place where happiness ensues.
  4. Versatility. A logo should be effective for all media forms, both web and print. This is why it’s extremely important to have a vector formatted logo.
  5. Appropriate. One of the most important traits your logo should be is appropriate. The imagery and type should fit your audience. Your logo should strike the right professional feel and/or show your organization’s personality.

Having a well-balanced logo is crucial for your organization’s branding. If your logo isn’t fitting into the above traits, it may be time for a re-design. Contact us for help!