Why telling your story is so important

By: Henry Mortimer What grabs your attention more? A list of ingredients, like oatmeal, blueberries, and sugar, or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? Both refer to Kashi’s goal of making healthy…

Why Freebies Are a Good Thing

By: Rebecca Teaff  It’s hard to believe that February has flown by. On the personal side, I am still loving my Cultivate What Matters Power Sheets (to readdress my monthly goals. At Redstart we have been hard at work on new projects that kicked off the year as well as writing and piloting our new GetStarted Marketing…