2017 Trends In Annual Reports

By: Rebecca Stevens Teaff Over the years, annual reports have evolved. However, throughout the changes, they still remain an extremely valuable tool to communicate with donors, volunteers and potential funders. The purpose of an annual report is to tell your organization’s story and communicate the past year’s accomplishments. While the goals of an annual report…

Top 4 Tips For Direct Mail Lists

By: Judy Antisdel, AT Direct  Many non-profit organizations rely on direct mail as one of their fundraising elements. Chances are, yours does too. Along with ensuring that your direct mail’s content is telling your story in an impactful way, it’s also important to assure that you expand your list while reaching the right people. Judy…

3 Reasons To Update Your Brand

Your brand is a reflection of your organization’s values and identity. Over time, you may need to realign how this looks and feels to remain consistent with your vision. A rebrand, or brand refresh, offers you an opportunity to revisit what the most important aspects of your culture, company and voice are, and update their…