Why telling your story is so important

By: Henry Mortimer What grabs your attention more? A list of ingredients, like oatmeal, blueberries, and sugar, or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? Both refer to Kashi’s goal of making healthy…

3 Reasons To Update Your Brand

Your brand is a reflection of your organization’s values and identity. Over time, you may need to realign how this looks and feels to remain consistent with your vision. A rebrand, or brand refresh, offers you an opportunity to revisit what the most important aspects of your culture, company and voice are, and update their…

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Creating a Logo that Stands Out

Of all the different kinds of projects we work on here at Redstart Creative, one of our favorites is creating a logo. We wanted to take this blog to discuss the logo creation process from planning to design and also talk about the value of an investment in a logo. The logo design process can…