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March 2020

Digital Marketing 101: How to communicate to your audience in a virtual world

March 19 @ 12:00 pm - 1:00 pm

Digital marketing is a great way to communicate to your audience whether life is in normal or in virtual mode. Your website and digital marketing have a tremendous opportunity to build a relationship with your audience. Not only do you want your website to align with your brand, but it should be consistently updated with content. You will learn how to create compelling content for your website and social media, as well as great digital marketing strategies that work together.…

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March 29 - March 31
Baltimore Convention Center, 1 W Pratt Street
Baltimore, MD 21201 United States
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If you’re involved in fundraising in any way, then you can’t miss ICON, hosted by the Association of Fundraising Professionals. This is the world’s largest conference for professional fundraisers. With an extensive list of workshops and sessions, ICON offers an amazing opportunity to learn all about the latest technologies and strategies in the world of fundraising.

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April 2020

Intro & Adapting to Change Discussion

April 2 @ 1:00 pm - 2:00 pm

This week will be a quick overview of the GetStarted Marketing course and what we will learn over the next 7 weeks. In addition, we will review what you can be doing immediately to adapt to the changing landscape. We will talk about how to focus on the 4 C's - Cultivate, Communicate, Convert and Continue. A brief presentation will be followed by a discussion among attendees on recent weeks and plans for the next few weeks. Register for one…

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What’s Your Story? Develop Your Brand Message

April 9 @ 1:00 pm - 2:00 pm

Your organization has a great mission. Learn how to tell your story and reach your audience whether it is donors or clients. Great marketing starts with a deep look into your organization’s “why” and how to effectively communicate your brand message. Your brand message is the foundation of your marketing. Register for one or all of the webinars now  

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Look at Me: Develop Your Visual Brand

April 16 @ 1:00 pm - 2:00 pm

Have you been thinking about your visual brand, especially your logo? Are you ready to have logos and branding demystified? There are many myths about logos and we’re here to help! Learn some powerful design basics, learn how to audit your logo and adapt as needed to fit your brand. This is perfect for organizations who have a powerful mission and need a logo to match. Register for one or all of the webinars now

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Break through the Crowd: Make Your Website work for You

April 23 @ 1:00 pm - 2:00 pm

We are living in a virtual world and your website is your first digital impression. Is your current website working for you? Learn the importance of a successful website and how to effectively use it to market your company or organization. You will also gain insight on the essential tactics including site architecture and navigation, accessibility, responsive design, selecting images,  and when to use video. Register for one or all of the webinars now

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Digital Marketing 101: How to Communicate in a Virtual World

April 30 @ 1:00 pm - 2:00 pm

In this day and age, your website and your digital marketing are your biggest billboards and your opportunity to make a great impression on your donors and clients. What you do is so important and while there’s so much that goes into running an organization, your digital presence matters. Not only do you want your website to look on brand, but your digital content needs to be on brand, too. You will learn how to create compelling content for your…

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May 2020

Digital marketing 202: Evaluate, Shift, and Maintain Strategy Long-Term

May 7 @ 1:00 pm - 2:00 pm

You've established consistency and a baseline with your digital marketing, now what? We will discuss how to evaluate, shift and maintain strategy long term. We will talk about how SEO is impacted by content and how to review your analytics. Not sure whether to boost a post or run an ad? We will talk about the differences. And finally we will dive into video. How is it working now on different platforms? How can you brainstorm content and involve your…

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Print in a Digital World: How to Convert Traditional Tools

May 14 @ 1:00 pm - 2:00 pm

For years nonprofits have used direct mail and annual reports to communicate to their donors. Small businesses have used business cards, brochures and sales packets. Now that so much communication is digital, what is still relevant and what can be translated? This session will talk about the importance of these communications, what is still relevant and how to adapt. Annual reports can move online, sales packets can become sales slides etc. We will review samples and you will leave with…

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Virtual Skills Share at Impact Hub

May 19

Launching 5/19 on Impact Hub Baltimore's IGTV channel: 6 steps to facing business in crisis with Rebecca Teaff of Redstart Creative. Follow @imapcthub_baltimore on Instagram to tune in Live

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