What makes direct mail powerful? What makes a mail campaign successful? Why are internal house files important? The presenters will discuss building a direct mail campaign from the ground up covering design, prospecting, list acquisition and production. Hear why direct mail still works, will always work and how to incorporate it into your campaign. Discover how to use analysis to determine who to mail to and how to find the right partners to develop successful campaigns. Attendees are encouraged to bring their own direct mail samples for specific discussion during a robust Q&A session.
Judy Antisdel, President AT Direct & Industry Co-Chair at Greater Baltimore Postal Customer Council & National PCC Communication Committee Co-Chair and Rebecca Teaff, Chief Creative Officer, Redstart Creative