Technology has become an important piece of our everyday lives. Most of us are online at least once a day; we carry our phones everywhere; we have gaming systems to connect us to players all over the globe and most of us have a desktop computer, tablet and/or a laptop in our homes. Even restaurants have switched to eliminating some interaction by adding tablets to dining tables that allow customers to place drink and food orders and pay their bill without the presence of a waiter. Companies can now meet customers where they are, online. Ads are now present in viral videos to allow companies to get the maximum exposure. Business social media pages have become the best way to reach new, potential and regular customers. There are approximately 3.48 billion social media users in 2019, a 9% increase from last year. But what does this mean for you, as a business owner? It means social media is the wave of the future. It’s a marketplace filled with 45% of the world’s population. Each user spends approximately two hours and sixteen minutes a day on each social media platform. That means each day you have two hours and sixteen minutes to reach 3.48 billion people a day.
We found an amazing article on all the fun statistics that can help shape how you deal with social media. The article discusses demographics, audience profiles, and behaviors of audiences.