Case Study

 

Women’s Housing Coalition Social Media Case Study

Case Study

After several years successfully working with Women’s Housing Coalition on their communications and graphic design needs, they asked Redstart Creative to help craft a social media presence. We happily accepted the challenge.

 

Women's Housing Coalition

Challenge

1. WHC needed a way to stand out in a crowded landscape of non-profit organizations vying for donor dollars and support.

2. WHC wanted to build stronger relationships with their audience – a way to share up-to-date stories about the residents and specific needs. Social media is the perfect medium to create this dialogue

3. WHC sought additional opportunities to develop their brand identity. A social media presence humanizes the organization in a way that a brochure cannot.

Process

1. We identifed the categories of content we would share on WHC’s social media channels: 1) stories of the women and children impacted by homelessness in Baltimore, 2) actionable, timely requests of the volunteer and donor base, 3) awareness posts about the effect homelessness has on a family, and 4) behind- the-scenes looks of the people who work at WHC.

2. We recommended the following social media channels based on WHC’s target audience: Facebook, Instagram, Twitter and the WHC blog.

3. We also recommended establishing a monthly e-newsletter to connect with their audience.

Women's Housing Coalition

Solutions/Products

Redstart proposed a Social Media Management package which included:

  1. Original content for 2 Facebook and 4 Instagram posts per week
  2. Hassle-free management (scheduling, replying to comments if needed, etc.)
  3. Creation of graphics as needed
  4. Graphic template for the monthly e-newsletter
  5. 2 Blog posts per month
Women's Housing Coalition
Women's Housing Coalition

Results

Since taking over their social media management, Redstart Creative has helped Women’s Housing Coalition expand their reach and develop a more engaged audience. Since October 2016, our efforts have yielded these results:

Facebook

  • 21%increase in page “Likes” from 393 to 476

  • 57% increase in post “Reach” from 1435 to 2249

Instagram

  • 275% increase in followers, from 114 to 428

  • Monthly engagement at 561

These new and improved channels are allowing WHC to create a supportive network both online and in person with their staff, residents and volunteers.

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