If this was 2005, we may not be recommending a website re-design for you. However, this is 2017 and the world of technology, specifically website design, has changed immensely. It is no longer possible to just create a website and let it remain stagnant for a long period of time without ever making changes to it. Here’s why:
- Get better results. Your website may be visually appealing, but is it generating the traffic and leads that you’d like it to? Your website is your customer’s first impression of you, so it’s important to examine why your website is or isn’t converting.
- Provide a good user experience. User experience is one of the top priorities when designing a website, but it’s not something that can be done once and left forever. Links break, trends change, updates occur. Getting a website re-design ensures that your site is staying on top of what your audience likes best.
- Allow for optimizations. Along with ensuring a great user experience, optimizing your site is another important task when it comes to refreshing your website. Ensuring that your site doesn’t take too long to load and that third party applications are not outdated are just some of the things that can be done in a website re-design.
- Improve SEO. If you’re not seeing as many organic search results as you’d like, you might want to consider a website re-design with a focus on improving your content strategy. Search engine algorithms are constantly changing, so staying up-to-date on these trends will allow your site the best search engine results.
Stay on top of the latest trends and improve your conversion rates with a website re-design in 2017! Great design is the driving force behind lead generation on websites. Ready for a site refresh? Contact us today.