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Recent blog posts

How To Find Your Voice

How To Find Your Voice

When communicating with your audience, it’s important to consider the voice you use in your messages. You probably don’t speak to your mail person the same way you speak to your parent. The same is true for how you speak to your various audiences! Think of it this...

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What Is Every Door Direct Mail?

What Is Every Door Direct Mail?

Did you know that the United States Postal Service (USPS) offers a tool to help you directly reach residents in your community even if you don’t have specific mailing addresses? Every Door Direct Mail (EDDM) is a service that allows businesses to target residents of a...

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What Are Featured Snippets?

Have you noticed that there are some Google searches that answer your question before you even click on a link to a site? For example, if you Google “How to Volunteer” a numbered list will appear giving you guidance on how to get started. If you look closely, you’ll...

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Why do my website emails keep going to spam?

Why do my website emails keep going to spam?

You’ve spent your valuable time and energy crafting the perfect email message to send to your audience, but your emails keep getting blocked as spam. What is going on? One culprit may be that email servers such as Gmail, Yahoo, etc. aren’t recognizing that your server...

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