When it comes to social media, many organizations do not realize the positive impact that having an engaging social media presence can have for them. Social media is now a powerhouse when it comes to garnering traffic to your website, gaining a larger audience, and growing awareness and sales/donations. In the non-profit world, many people…
DetailsBy: Julia Archer and Rebecca Teaff, Redstart Creative We can now officially say the holidays are upon us and with them come holiday sales and donations. During this time, email campaigns will be a strategic part of meeting your end-of-the-year goals. You have probably noticed the increase in sales emails coming to your inbox and…
DetailsAs some of you may know, Redstart has recently started a Facebook Live series on Tuesdays when team members discuss different topics and tips for online marketing. Now that we’re in the thick of our series, we have some key takeaways to give you if you’ve been thinking about doing your own Facebook live. …
DetailsBy: Julia Archer, Redstart Creative How do you go about adding a double ask to your giving page? Is your cause is even suited for a monthly donation? Making the switch from one-time to monthly donations is the key to creating a solid, strong foundation of donors who will grow with you and your cause.…
DetailsIt’s the most wonderful time of the year again: giving season! ‘Tis the season to give and give back … and create super engaging end-of-year appeals to promote the giving. Most non-profits receive around half of their total yearly donations, in the three months around the holiday season, so making sure your end-of-year appeal is…
DetailsIn a digital world that is ruled by social media, the importance of an email newsletter should not be overlooked. While social media and other forms of marketing are part of a digital marketing strategy, your list is the only thing you truly “own” online. If Facebook and Twitter disappeared tomorrow, what would you be…
DetailsBy: Julia Archer, Redstart Creative Fall is almost here (we can’t believe it either) and that means the end of 2016 is getting closer and closer. With fall, comes the holiday season, which is also the season of giving! Did you know nonprofits receive 50% of their donations between October and December? Now is the…
DetailsYour branding is a representation of your organization. It is how you define what your organization stands for (ie, who you are), what your values are (ie, what you do) and what your mission is (ie, why you matter). Because it often provides your audience with its first impression, it is critical to ensure that…
DetailsThere are a lot of moving parts when it comes to marketing an organization successfully. While you may already have a marketing department, there are many things that may go missed or underutilized if the proper time cannot be given to them. Many times there are simply other priorities that cause blogging, social media, and…
DetailsIf this was 2005, we may not be recommending a website redesign for you. However, in this world of technology, website design has changed immensely. It is no longer possible to just create a website and let it remain stagnant for a long period of time without ever making changes to it. Here’s why: Get…
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