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How to Pick the Right Facebook Ad Type for Your Organization

How to Pick the Right Facebook Ad Type for Your Organization

In this age of organic versus paid social media content, Facebook Ads are a key tool in any organization’s marketing toolbox. That’s because Facebook has made it much harder to build audiences organically. Generally speaking, only 1-2% of your followers will see your...

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What Is A Shadow Ban?

What Is A Shadow Ban?

You’ve followed your strategic marketing plan (thanks, Redstart!) and developed a content calendar in line with your mission and goals. You’ve created engaging content that features key words and addresses your audience’s pain points. Now you’ve posted the content on...

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How To Find Your Voice

How To Find Your Voice

When communicating with your audience, it’s important to consider the voice you use in your messages. You probably don’t speak to your mail person the same way you speak to your parent. The same is true for how you speak to your various audiences! Think of it this...

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What Is Every Door Direct Mail?

What Is Every Door Direct Mail?

Did you know that the United States Postal Service (USPS) offers a tool to help you directly reach residents in your community even if you don’t have specific mailing addresses? Every Door Direct Mail (EDDM) is a service that allows businesses to target residents of a...

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What Are Featured Snippets?

Have you noticed that there are some Google searches that answer your question before you even click on a link to a site? For example, if you Google “How to Volunteer” a numbered list will appear giving you guidance on how to get started. If you look closely, you’ll...

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Why do my website emails keep going to spam?

Why do my website emails keep going to spam?

You’ve spent your valuable time and energy crafting the perfect email message to send to your audience, but your emails keep getting blocked as spam. What is going on? One culprit may be that email servers such as Gmail, Yahoo, etc. aren’t recognizing that your server...

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Using Infographics in Your Annual Report

Using Infographics in Your Annual Report

Your annual report is your chance to show off all of your hard work over the past year! And while the information you need to present is factual, it doesn’t need to be dry. One way to increase engagement with your annual report and deliver statistics that matter is...

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Google Ads Copywriting Tips

Google Ads Copywriting Tips

Struggling to get top billing in a Google search? Google Ads can help! While you can’t always predict where your organization will come up in a Google search, Google Ads gives you more control over when and where your information will appear, thanks to its...

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Two Women Combining Forces For Good and Empowering Change

Two Women Combining Forces For Good and Empowering Change

When you combine two fiery, passionate, and determined women like Rebecca Teaff and Christine Walsh, you get the combined forces for empowerment and change in Baltimore. We’re thrilled to share that Redstart Creative, is now a division of Alpha Graphics, Inc., a...

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Social Media Trends to Look Out for in 2023!

Social Media Trends to Look Out for in 2023!

Riding the wave of the pandemic and the global recession, 2023 looks to be an interesting year, with social media platforms reflecting the changes in consumer preferences, accessibility, and sustainability. With 2023 around the corner, now is the time to plan your...

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