Blog
Starting a Business Instagram from Scratch – A Step-by-Step Guide
Launching a business Instagram account from scratch can be a powerful way to extend your non profit brand's reach, gain more followers, and effectively communicate your business or non profit's mission. Additionally, you'll gain access to business analytics, offering...
Mastering Your Q4: Strategies for a Successful End-of-Year Marketing Campaign
As Q4 swiftly approaches, businesses and organizations gear up for the grand finale of the year—the holiday season. This is a pivotal time when aligning your content, from images and videos to messaging, colors, themes, and sentiments of the season can significantly...
How to Pick the Right Facebook Ad Type for Your Organization
In this age of organic versus paid social media content, Facebook Ads are a key tool in any organization’s marketing toolbox. That’s because Facebook has made it much harder to build audiences organically. Generally speaking, only 1-2% of your followers will see your...
What Is A Shadow Ban?
You’ve followed your strategic marketing plan (thanks, Redstart!) and developed a content calendar in line with your mission and goals. You’ve created engaging content that features key words and addresses your audience’s pain points. Now you’ve posted the content on...
How To Find Your Voice
When communicating with your audience, it’s important to consider the voice you use in your messages. You probably don’t speak to your mail person the same way you speak to your parent. The same is true for how you speak to your various audiences! Think of it this...
What Is Every Door Direct Mail?
Did you know that the United States Postal Service (USPS) offers a tool to help you directly reach residents in your community even if you don’t have specific mailing addresses? Every Door Direct Mail (EDDM) is a service that allows businesses to target residents of a...
What Are Featured Snippets?
Have you noticed that there are some Google searches that answer your question before you even click on a link to a site? For example, if you Google “How to Volunteer” a numbered list will appear giving you guidance on how to get started. If you look closely, you’ll...
Why do my website emails keep going to spam?
You’ve spent your valuable time and energy crafting the perfect email message to send to your audience, but your emails keep getting blocked as spam. What is going on? One culprit may be that email servers such as Gmail, Yahoo, etc. aren’t recognizing that your server...
Using Infographics in Your Annual Report
Your annual report is your chance to show off all of your hard work over the past year! And while the information you need to present is factual, it doesn’t need to be dry. One way to increase engagement with your annual report and deliver statistics that matter is...
Google Ads Copywriting Tips
Struggling to get top billing in a Google search? Google Ads can help! While you can’t always predict where your organization will come up in a Google search, Google Ads gives you more control over when and where your information will appear, thanks to its...