Maryland State Forestry Foundation
- WEBSITE DESIGN AND DEVELOPMENT
Maryland State Forestry Foundation (MDFF) is a 501(c)(3) non-profit organization and a member of the Maryland Association of Forest Conservancy District Boards. MDFF is dedicated to promoting responsible forestry practices and increasing Maryland’s forest cover. From advocating for innovative legislation that impacts Forestry in Maryland to overseeing Maryland’s largest private property tree-planting operation, MDFF is committed to making a greener and healthier future.
CHALLENGE
MDFF wanted a reliable website that prioritizes user-friendliness and enables easy content updates and edits. The organization faced the challenge of maintaining consistent online interaction with its community and donors. Additionally, they encountered difficulties in engaging with other forestry organizations statewide and promoting camps and programs. The creation of digital platforms for dynamic content such as workshops, events, and conferences, coupled with the ongoing website maintenance to ensure public accessibility to MDFF programs, posed a complex and time-consuming challenge.
IMPROVE
the communication approach of the MDFF brand to more closely reflect its mission statement, values, and vision.
CREATE
a website that not only enhances the user experience conceptually and visually but also facilitates easy navigation through information about programs, resources, and other relevant details.
EDUCATE
Maryland State Forestry staff on their website’s functionalities to ensure that the content remains up-to-date for its audience.
our Process
To achieve MDFF’s website development goals, Redstart:
- Developed a strategy for website structure and content for an effective and user-friendly website.
- Created a visually appealing and functional website to enhance accessibility for MDFF’s intended audience.
SOLUTIONS/PRODUCTS
- Website Messaging Audit
- Website Planning
- Website Design
- Training Session for MDFF staff to learn their websites functionalities in order to update the site as needed
- Free portal via Fundraiseup.com – this is a free platform, which will help MDFF take advantage of the digital fundraising movement by dramatically improving the giving experience for donors.
The Results
Redstart successfully tackled MDFF’s messaging, website structure, and overall outreach and program accessibility challenges through a comprehensive approach to messaging and web development. The result is a website that not only boosts MDFF’s visibility and impact in the community but also empowers individuals to actively engage with the organization with easy links to sign up to fellowship programs and camps.
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