Digital marketing is an efficient way for those in the nonprofit sector to grow awareness for their organization and expand their network. Social media can help you increase donors, retain your existing database and share the story of your organization with a global audience. Here at Redstart, we are often asked how to stand…
We may be in the thick of summer, but your organization should already be thinking about creating your fall direct mail fundraising piece. Fall is the time when the giving season is ramping up, so you want to ensure that your fundraising efforts are ramping up, as well. Here are some key steps to ensure…
Summer is a fun time for all of us (beaches, pools, warm weather!). But for non-profit organizations, it means a lull in fundraising and donations. The summer is a great time to connect with your donors. Let them know what your organization is up to and to remind them of upcoming events and fundraisers in…
We all know that the majority of non-profit donations occur at the end of the year, which often leads to a lull in giving for the rest of winter. Spring, however, is the perfect opportunity to re-invigorate your donation appeals and fundraising efforts! Your Spring fundraising appeal is not only a great way to…
By: Rebecca Teaff and Julia Archer Spring is officially here and with it comes a new batch of appeals to your non-profit’s audience. Most likely, part of your Spring appeal will involve sending out an email campaign to your potential donors. Here’s how to make the most of your email campaigns this Spring: Be proactive.…
By: Julia Archer, Redstart Creative The holiday season has arrived and with it has come a flurry of ads for Black Friday, Cyber Monday and Small Business Saturday! With so much getting and giving happening in the next few months, it’s only right that a holiday to give back happens right in the midst of…
By: Julia Archer, Redstart Creative Fall is almost here (we can’t believe it either) and that means the end of 2016 is getting closer and closer. With fall, comes the holiday season, which is also the season of giving! Did you know nonprofits receive 50% of their donations between October and December? Now is the…
Increase your Donor Reach Using Multimedia Marketing Mix, Part Three of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog we reviewed annual reports and dos and don’ts in creating those documents. In this blog we will…
There are many communication channels, so it is important to be strategic about which channel you are choosing to communicate with your audience. This article from Salsa, makes the case that bypassing email fundraising is a mistake. The infographic to the left, was created by Salsa. It illustrates a few key statistics, from the article,…
On July 28, Baltimore Eats for Good launched. The project unites restaurants and nonprofits to raise money and do good work in Baltimore. The program already has a sizable number of nonprofits and restaurants signed up as participants. How does it work? For nonprofits, Baltimore Eats for Good works with area restaurants to obtain discounts. These discounts…