Technology is rapidly changing. It is hard for growing non-profits to keep up with the current trends. Biz Tech Magazine recently featured a great article reviewing trends and opportunities for the non-profit sector this year – The Top Technology Trends Confronting Nonprofits in 2016.
Whether you are a new or an established non-profit organization, it is important for you to consider these items when planning out your budget for your digital communications:
- Security – Does your organization have a strong password policy? How secure are your online sales/donation tools? Then there are issues that may lurk a little deeper. Do former employees still have access to your systems? Is the support system for your software sufficient in case of a breach?
- Mobile Optimization –If your website is not optimized for mobile devices, you risk losing business or donors. We reviewed this topic earlier on our blog.
- Data Usage – There are more ways than ever to collect data and while this is a benefit, it’s often hard to truly make the best use of all the information you receive. For more information please review our previous blog on integrating your marketing plan.
- Cloud Integration – Cloud services are increasingly ubiquitous from accounting to data management. These services can both aid in organization and reduce overhead. Have you looked into what services might benefit you?
Redstart Creative is aware that making significant changes to digital marketing products is a large task for any non-profit organization. Your goals for the populations you serve are of the utmost importance to Redstart. Contact us today to find out how we can support your digital marketing goals.