Thank you to all who attended our Lunch and Learns in 2018! It was our second year hosting them and we were thrilled with the response. Our Lunch and Learns hit max capacity for our space, helped us share information with others and aided in facilitating relationships amongst some amazing non-profit organizations.
This year we are thrilled to announce we will be hosting four Lunch and Learns.
Save the Date for our 2019 Lunch and Learns (topics listed below):
Where: Redstart Creative Conference Room, 7400 York Road, Room 301, Towson MD 21204*
When: Quarterly- March 26, May 9, August 8, November 7
Time: 1 pm-2:30pm
*except May and August session
SESSION #1 – March 26, 2019
Why Branding Matters
Branding is the glue that helps your marketing campaign stick together. But did you know that branding can help you market your business as well as tell your story? Our March Lunch and Learn will discuss how consistent and effective branding can enhance marketing tactics and paint a better picture when telling your story. Rebecca Teaff, CEO of Redstart, and Elisa Watson, Creative Director, will present on exactly why branding matters for your business.
SESSION #2 – May 1, 2019 at Enoch Pratt Library: Waverly Branch
Creating a Digital Strategy to Reach Your Audience
Your communications and marketing strategy is a key component to increasing donor engagement. This session covers how digital content supports your website engagement goals. Topics include updating content on your web site, drafting a social media strategy, and email design and content strategy. Presented by Rebecca Teaff, Founder and Chief Creative Officer, Redstart Creative and Christine Sykes, Digital Strategist, Social. Join us! **Please note that this session is “Bring your own lunch.”
SESSION #3 – August 7, 2019
Using direct mail to expand and solidify your audience
In today’s digital society, direct mail appeals are still an effective way to reach members and solicit donations. This session covers how direct mail can be used to effectively market your organization and how to measure your campaign’s success. Presented by Rebecca Teaff, Founder and Chief Creative Officer of Redstart Creative and Judy Antisdel, Founder and Chief Executive Officer of AT Direct. Come on over to learn and have lunch on us!
SESSION #4 – September 25, 2019 at Second Chance Inc.: 1700 Ridgely Street Baltimore, MD 21230
Integrated Digital Marketing 101-How to Create Cohesive Website, Social Media and Email Content
In this day and age, your website and digital marketing are your biggest billboards and opportunity to make a great impression on your donors. Your work is so important and while there’s so much that goes into running a nonprofit, your digital presence matters. Not only do you want your website to align with your brand, but your digital content needs to as well. You will learn how to create compelling content for your website as well as great digital marketing strategies to help your organization meet its goals and best leverage your digital presence!
**Please note that this session is “Bring your own lunch.”
SESSION #5 – November 7, 2019 at Impact Hub: Baltimore (10 E. North Avenue Baltimore, MD 21202
How to create infographics for social media
Did you know that consumers are 30 times more likely to read an infographic than a piece of text? They can be a fun and interactive way to visually depict vital information on social media. Infographics can showcase data you’ve collected on a particular service you offer; highlight statistics on select problems in the community that your organization aims to correct; or explain key areas of impact your organization has affected. This session covers how to create infographics and illustrates how using them on social media can enhance your social media presence and increase engagement. Presented by Rebecca Teaff, Founder and Chief Creative Officer of Redstart Creative and Elisa Watson, Print Creative Director of Redstart. **Please note that this session is “Bring your own lunch.”