This post is a guest blog from Jenn Pak of PakComm.

This infographic from shows the importance of digital optimization. See blog for link to full size image.

This infographic from shows the importance of digital optimization. See blog for link to full size image.

Within the last decade, a rapid evolution has occurred for a small businesses and nonprofit organizations. A new way of marketing, never seen before, has rapidly forced its way into our culture and changed the face of business entirely – digital and Internet marketing. First it was imperative that every business have a website, which was incredibly expensive to build and then even more expensive to maintain. Next came Search Engine Optimization (SEO), the ever changing industry, which could initially be handled by the website developer. Now, however, it requires a team of people to build, initiate and monitor a strategy to ensure your expensive website is reaching your audience. After SEO, Social Media was born. Initially a space for college students to interact, it has now become a celebrated business-to-consumer marketing tool where transparency is actually applauded.

As a society, we are ingesting our information differently and companies must keep up. While many consumers used to boot up the PC to research the best landscape designer for next summer’s garden design, today consumers use mobile technology to search and review company information. To remain competitive in the digital market, your website needs to be available on all digital platforms; today’s websites need to be built differently. Your Website must now be optimized for mobile devices—it must be developed to be responsive otherwise known as mobile optimization.

Many of the businesses that responded to the survey used in the link above, did not have a website optimized for a phone or tablet. Close to half were not even sure how their website appears on a mobile device. According to, as of 2013 worldwide mobile phone internet user penetration was 73.4 percent. In 2017, figures suggest that more than 90 percent of internet users will access online content through their phones.

Developing your website responsively and in the most current development languages is recommended to ensure your prospective customers enjoy the most positive user experience no matter which device he or she views your website on. Your website will be responsively developed for the best user experience—to be viewed on any device that allows access to the internet, smart phone, tablet or desktop computer.

Want to make your website mobile friendly? Redstart Creative can help. Contact Rebecca at 443-798-2773 or